Curriculum vitae

Experience,
in context.

Linnea Holm Frisell
Senior Product Designer · Stockholm

linnea.holm@netlight.com

Selected engagements

2017 — 2025

Q1–Q3 2025

Strawberry

UX Writer

Content strategy, content models in Contentful, prototypes, testing and release copy across web, app, email and social channels.

Q2–Q4 2024

Strawberry

Product Designer

Member-facing web and app experiences during the Spenn loyalty transition. Tiers, benefits, bookings and onboarding, in collaboration with product and engineering.

Q1 2024

Traton Charging Solutions

Designer

Design engagement within charging solutions.

Q3 2021–Q4 2022

Edenred Sweden

Product Designer & Design Advisor

B2B benefits portal, design system and MVP development; MyEdenred app improvements; product direction and prioritisation for Delicard.

Q3 2019–Q2 2020

G-Loot

Product Designer & Business Development

User research, iterative interface design, stakeholder collaboration and data-driven experimentation for acquisition and conversion.

Q1–Q2 2019

Mobiento / Deloitte Digital

UX Writer

Development and evaluation of a digital method for UX writing research.

Q1–Q2 2019

Woilà

Graphic Designer & Brand Developer

Brand strategy workshops, visual identity, logo, typography and product assets for the mobile app.

Q4 2017–Q2 2018

Mindmore

UX Lead

Research, user flows, visual design and language for a tablet-based cognitive screening tool, with neuropsychologists and developers.

Q2 2017–Q3 2018

Netlight Consulting

Copywriter — Brand Team

Internal and external communication, content creation and support for brand communication strategy.

Education

M.Sc Engineering in Media Technology

KTH Royal Institute of Technology

Studies in Business & Finance

Stockholm University