Senior Product Designer & Consultant / Stockholm
I design digital products and experiences where user needs, business goals and complexity meet.
Product Design · UX
Content Design · Product Strategy
Connecting membership, benefits and a new loyalty currency across digital products and the wider guest experience.
Product Design · Loyalty · Service Experience · Mobile & Web
Reframing a complex benefits administration portal around customer needs, from product direction to an evolving design system.
Product Design · B2B · Product Strategy · Design Systems
Combining qualitative research and data-driven experiments to develop an esports product and its business.
Product Design · Growth · Experimentation
Made language part of product development, from early concepts and testing to accessible, consistent content across web, app and email.
Supported the product owner with prioritisation and an impact-mapping workshop to align a B2B commerce roadmap around customer and business needs.
Developed and validated a digital approach to evaluating written content, making a previously manual research process more efficient.
Led research and iterative design for a tablet-based cognitive screening tool, balancing usability with its clinical function.
Led brand workshops and visual identity development, including the logo, typography and assets for the app launch.